Puppy Essentials

Everything you need for a new puppy. ID tags, first food, puppy pads, insurance and more.

Buying guides

New Puppy Essentials UK 2026: Complete Checklist and Buying Guide

A new puppy needs a collar with an ID tag, appropriate food, a crate or safe sleeping space, a lead and harness, and insurance taken out before the first vet visit. UK law requires all dogs to wear an ID tag in public showing the owner's name and address, and to be microchipped before leaving the breeder.

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Food & Nutrition

Dry food, wet food, raw, fresh subscriptions and treats for every breed and life stage.

Health & Wellness

Insurance, supplements, flea treatment, dental care and everything your vet recommends.

Leads & Harnesses

No-pull harnesses, training leads, GPS trackers and walking gear for every size.